“Your
message on hold”
No matter what business you are in, placing callers on hold
is unfortunate but unavoidable.
Industry statistics show that 70% of business calls are
placed on hold for an average of 45 to 60 seconds and longer.
With Your Message on Hold you can turn this silence into hundreds
of hours of advertising time each year.
When a caller is placed on hold and hears silence, most
will hang up within 60 seconds. If they are first time callers,
80% will not call back.
Callers
who hear well produced, appropriate music and interesting
information about your company will stay on the line up
to 3 minutes longer. That’s like
airing TEN :30 second commercials! How much would that
cost on your local radio station?
BENEFITS:
Customers who call your company are already interested in
your products and services. They are ready to buy and are “tuned
in” to your message.
CAPTIVE AUDIENCE:
While they wait on hold you have their undivided attention. You
can bore them with silence or play a radio with inappropriate
music or static OR deliver a well crafted message designed
to inform and entertain them until you can take the call.
REDUCE CALLER ABANDONMENT
Callers who hear silence may hang up before reaching who
they need to speak to.
ONE OPPORTUNITY
You only have one opportunity to make a good first impression.
Make the most of every marketing opportunity you get. Marketing
to your callers on hold is a great way to grow your business
while you inform, educate and motivate your callers.
IT’S
YOUR IMAGE
Most companies spend time and money to carefully create their
professional image as well as money spent on advertising
to get people to call. It just makes sense to use this hold
time to support your other marketing efforts. |
